Pinterest is known for taking a strong stance against body-shaming, and now the social media platform is taking this stance to the next level.
The head of content, Aya Kanai, says the platform will now not allow any weight loss advertisements including: "ads that discuss weight loss, reference BMI or show before-and-after imagery or imagery that idealizes certain body types and features."
Kanai said, "As our base continues to grow, we are always evaluating how we can continue to maintain the platform's positivity and inclusivity — advertisements that promote weight loss or idealize certain body types can be harmful triggers, so this new ban helps us to ensure that Pinners of all body types feel at home when they're on Pinterest."
This policy only applies to paid advertisements. Users can still search for healthy eating and exercise tips.