The iconic Big Boy mascot is getting replaced after almost 90 years.
The restaurant chain announced that while the restaurants will still be named Big Boy, a new mascot will be introduced, which is a little blonde girl named Dolly. The company says the switch has been months in the making and is tied to a promotion featuring a new menu item.
Big Boy Director of Training, Frank Alessandrini, told Michigan's Wood TV:
We are rolling out a brand-new chicken sandwich. We’re calling it the best cluckin’ chicken sandwich around and Dolly, who has been with Big Boys since the 1950s as far as we can go back with our comic books. We decided that she’s going to be the star of this sandwich as Big Boy was the star of his double-decker sandwich.
Dolly has already replaced Big Boy as the mascot on the company's website and social media pages, but it is unclear whether this is a permanent change or if this is just a temporary promotional move for the new chicken sandwich.
Photo credit: @itsyourbigboy